The book that can't wait


“Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books. They’ll never make it to a second,” the publishers said. The book, dubbed as “The Book That Can’t Wait”, hopes to provide a solution for half-read and unfinished books on your shelf. Moreover, it’s also aimed at helping first-time authors getting their stuff read more often. Eterna Cadencia has partnered with DRAFTFCB Buenos Aires to promote the innovation.