How Reddit Got Huge: Tons of Fake Accounts


Reddit is huge, it’s deep, and it’s got an uncanny ability to push content into the viral zone and basically be the Internet’s tastemaker. But how did it get that way?

According to Reddit cofounder Steve Huffman, in the early days the Reddit crew just faked it ‘til they made it. In the above video Huffman describes how the first Redditors populated the site’s content with tons of fake accounts.

It’s fascinating that such a massive user base could be seeded by a few guys. It’s an incredible example of the Internet’s power to magnify one’s own voice.

(via motherboard)