Why Publishers Don't Like Apps


In the words of Jason Pontin editor in chief and publisher of MIT Technology Review:
“And Technology Review? We sold 353 subscriptions through the iPad. We never discovered how to avoid the necessity of designing both landscape and portrait versions of the magazine for the app. We wasted US$124,000 on outsourced software development. We fought amongst ourselves, and people left the company. There was untold expense of spirit. I hated every moment of our experiment with apps, because it tried to impose something closed, old, and printlike on something open, new, and digital.”
It seems that he list of examples of our inability to apply new rules to new toys is endless.
Read the full article here.