What Design Is


"Startups, this is how it works" is an article morphed into a website by Wells Riley. It explains what design means and why it’s important:

"Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?"