Tide's reusable grocery bag

17.1.12

P&G’s Smart Bag was developed to promote Tide laundry detergent in Dubai, and to also tackle the alarming plastic waste problem in the UAE. The Smart Bag is a reusable shopping bag with a clever design that resembles a ruled notepad on the exterior. It comes with a marker so consumers can write their grocery list directly on the bag. The bag can be washed clean and reused to create a new list of reminders.






















(via PSFK)