The Paradox of Choice

5.12.10




Barry Schwartz is a behavioral economist who deals with consumer decision-making and coined the term the paradox of choice. This is what JustBuyThisOne is based upon.




Based on consumer ratings at Reevoo it provides you with one choice of each type of electronics product. Although this at first might seem as a time saver (if not a life saver) does it really work?